Noah Rothbaum

Noah Rothbaum is one of the world’s leading authorities on cocktails and spirits as well as a Kentucky Colonel, a James Beard Award winner and the author of the acclaimed drinks books, The Whiskey Bible: A Complete Guide to the World’s Greatest Spirit; The Art of American Whiskey: A Visual History of the Nation's Most Storied Spirit, Through 100 Iconic Labels; and The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. Noah is also the associate editor of the award-winning Oxford Companion to Spirits & Cocktails. He is a Fellow of the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, Men’s Journal Spirits Editor andBartender Magazine’s Editor-at-Large.