Robin Robinson

Robin Robinson is the author of the book "The Complete Whiskey Course: A Comprehensive Tasting School in Ten Lessons. He is a private consultant to the American craft spirits industry, a "brand sherpa" who counsels brands on marketing and sales strategy, narrative construction and sales methodology.

He has combined his background in theatre and technology sales with a life-long love for single malt Scotch whisky and is in demand as a lecturer on brown spirits and whisky. Robin created the long running “Whiskey Smackdown” series at the renowned Astor Center in New York; he has also taught at the Culinary Institute of America, the International Culinary Institute and The Flatiron Room; he is on the faculty of Moonshine University and lectures frequently at industry conferences such as ACSA, ADI, BarConvent and Tales of the Cocktail. He has been featured in publications such as 201 Magazine, the Chicago Sun Times, AskMen.com, The New York Times, WNYC-FM, and the Heritage Network as well as being a popular guest on podcasts about whiskey.